In the digital marketing era, online markets are saturated and competition is high. Getting your brand recognized among all the others can be a challenge.
More and more brands are now partnering with brand ambassadors to boost their online presence. But what exactly are brand ambassadors and how do they grow a business? Read on to find out what brand ambassadors can do for your brand.
What Are Brand Ambassadors?
Broadly speaking, a brand ambassador is someone hired by a company to represent the brand in a positive way. Traditionally, a brand ambassador might be a celebrity endorsing a product, appearing in a magazine advert or on a TV commercial.
Now, the use of brand ambassadors has expanded. You might see them representing products at promotional events, or on social media.
Instagram influencers are the most famous brand ambassadors of today. Some have entire careers constructed around promoting brands via social media.
Brand Ambassadors Expand Audience Reach
Any marketing strategy aims to increase brand awareness. Partnering with a brand ambassador does exactly this. By working with an ambassador who has an audience or following of their own, you’re gaining access to a new market.
When your chosen ambassador shares your product with their audience, you’re reaching potential customers you may not have otherwise been able to reach. People who were previously unaware of your brand are introduced to it in a positive light by someone whose online profile they respect.
Making more groups of people aware of your product or services makes it more likely that they will buy from you. When a brand ambassador shares your product, this can directly lead to business growth.
Humanize Your Brand
Creating a brand that consumers identify with and form a connection to is half of the battle for businesses. Research suggests that consumers are increasingly looking to buy experiences rather than things. The essence of an experience can be difficult to transmit through traditional marketing methods only.
This is where a brand ambassador comes in. When an ambassador shares their positive experience with your product or service, and how it compliments their lifestyle, their audience can imagine the same.
The benefit of a real human sharing your product, rather than a model in an ad, is that it’s relatable. The audience can see how the product works and its benefits in a real-life context.
Provide Brand Credibility
When a brand ambassador represents your brand, they are giving it their official seal of approval. This has more value than you might realize.
For online personalities and influencers, their image is everything. To protect their own reputation, they will be selective about the brands they work with. The reputation of the brand has the potential to build or damage their own profile.
By choosing to partner with your brand, the ambassador is showing a commitment to their audience. It gives the message that they trust your brand enough to publicly associate themselves with you. This gives your brand increased credibility in the public sphere.
Expand Your Brand
Brand ambassadors can grow and give credibility to your brand. Finding the right ambassador to partner with is a great approach for your marketing strategy and well worth the investment.
For more information on how brand ambassadors can add value to your business, contact us today.